Concept and realisation.
Marcos Fernandez Cabezas, Spanish origin, settled in the south-western France in 1946 with his parents fleeing the Franco regime. Self-taught, he started working very young and a fettered trades. Groom in a large palace in Paris, seller of advertising space for cinemas in the provinces, his innate sense of business but especially his passion for beautiful shoes have naturally led to this industry.
he had the idea to market an American product still rare in France, a moccasin already copied at the time by Italian manufacturers, the authentic "Penny Loafer". Sebago is the launch of France.
At that time, the market is flooded with products of Italian origin, welded and not stitched. For Fernandez Marcos, the shoe in "Goodyear" was always a place and can ally with the models and especially the style present in the shops of its customers multi-brand distributors.
It is the creation of the brand BOWEN, in association with André Rousselet, President and founder of taxis G7 Canal +.
During these 80 years, Marcos Fernandez was also behind the launch of the brand in France and Doc Martens revival of the old French brand Paraboot he renewed the collections.
The brand was sold in 1990 Bowen group Manfield.
Birth of Markowski
The choice to offer quality footwear at a site selling online may seem antithetical to this type of product. But, like everything he did in his life, Marcos Fernandez does not trust to chance! He has been thinking about this structure and found that it met the expectations of its customers: the happiness of quiet choose "his" model by browsing among the different lines.
To embark on a shopping in a traditional manner, you need ahead of time and take account of unavoidable constraints, but real! Saturday traffic, parking, finding the "right" store and support, sometimes the reluctance of sellers ... Review of the operation, stress and wasted energy.
From the economic point of view, distribution, generating high costs in its traditional model seen here is replaced by direct distribution from manufacturer to consumer.
The sale, via the Internet media, with the economy of the entire cost structure and logistics of traditional distribution, allows a price positioning that could be described as "wholesale price" for shoes, in shop was proposed at least twice as expensive.
Markowski, Director of quality footwear, is the result of the combination of complementary skills and personalities.